By Meghna Sharma Jeep is an American automobile brand. It is currently owned by Stellantis, a multinational automotive company formed in 2021 by the merger of Fiat Chrysler Automobile and PSA Group. The brand has been owned by several companies over the years, including Willys-Overland, Kaiser Motors, American Motor Corporation and Chrysler. Jeep specialises in SUVs and off-road vehicles like pickup trucks. Some of its key models include Cherokee, Compass, Wrangler, Wagoneer, Gladiator and Renegade.
| Details | Info |
| Founded | 1945 |
| Founder | Willys-Overland |
| Headquarters | Hoofddorp, Netherlands |
| CEO | Antonio Filosa |
| Sector | Automotive |
Company Profile
Jeep’s story began in 1941 when Willys-Overland, an American automaker, designed and manufactured Willys MB, a lightweight, all-terrain vehicle, for the US Army. It became known as the Jeep. Post the Second World War in 1945, Willys-Overland launched Jeep branded models like CJ-3B and CJ-5 for civilian purposes.
In the year 1953, Kaiser Motors acquired Willys-Overland and renamed it Kaiser-Jeep. In the year 1963, Jeep launched its first SUV model, Wagoneer. The brand also diversified to pickup trucks with models like Gladiator in the 1960s. In the year 1970, American Motor Corporation acquired Kaiser Motors. Under AMC, Jeep introduced Cherokee in 1974, followed by Jeep Cherokee in 1984. Chrysler acquired AMC in 1987, thereby bringing Jeep under its umbrella. Fiat took control of Chrysler in 2009, form FCA. FCA merged with PSA Group in 2021, forming Stellantis.
Jeep is a global leader in the SUV and off-road vehicle segment. The brand’s sales stood at 1.2 million units in the year 2024, with United States as its major market. Jeep is investing in electrification, with its upcoming models of fully-electric SUVs, Wagoneer S and Jeep Recon, likely to be launched in 2026.
Origin Country
Jeep has its origins in the United States of America. Manufacturing facilities of the brand are present in United States, Mexico, Brazil, China and India. The brand sells its vehicles in 150 countries worldwide.
Market Cap
Jeep does not have an independent market capitalisation because it is not a separately traded entity. Since Jeep is owned by Stellantis, its value is embedded in the market capitalisation of Stellantis. Market capitalisation of Stellantis, as of October 2025, is 25.93 billion euros.