By Meghna Sharma MuscleBlaze is an Indian brand specialising in sports nutrition and bodybuilding supplements. It is owned by Bright LifeCare Private Limited and headquartered in Gurugram, Haryana, India. The brand is known for its focus on high-quality, clinically-researched and rigorously-tested products which are tailored to meet the needs of fitness enthusiasts in India. MuscBlaze’s product offerings include whey proteins, mass and weight gainers, pre and post-workout supplements like BCAA/creatines/energy boosters and other products like fish oil, protein bars, peanut butter and weight-loss aids.
| Details | Info |
| Founded | 2012 |
| Founder | Sameer Maheshwari |
| Headquarters | Gurugram, Haryana, India |
| CEO | Sameer Maheshwari |
| Sector | Sports Nutrition, Bodybuilding Supplements |
Company Profile
MuscleBlaze was founded on 24th August 2012 by Sandeep Maheshwari under Bright LifeCare Private Limited in Gurugram, Haryana, India. The stated aim of the brand was providing high-quality but affordable supplements to the Indian fitness enthusiasts in order to counter imported products.
In the 2013-15 period, MuscleBlaze gained traction among Indian consumers, mainly through its whey proteins and mass gainers. The brand established a reputation for quality and affordability. It also expanded its product portfolio to include pre-workout supplements, multi-vitamins and BCAAs during this period. MuscleBlaze launched Biozyme Whey Series, clinically tested for enhanced protein absorption, along with innovative features like authentication codes in the 2016-18 period.
MuscleBlaze is currently one of India’s top sports and nutrition brands. It is the first Indian brand to receive Labdoor certification for protein purity. The brand has more than 50 types of products in its portfolio and has sold over 89 lakh boxes till date. MuscleBlaze sells its products through e-commerce platforms, dedicated website and offline retail channels like retail stores and gyms.
Origin Country
MuscleBlaze originated in India and continues to be an Indian sports nutrition and bodybuilding supplements brand. The brand’s primary market is India, however its products are also exported to Singapore and UAE.
Market Cap
MuscleBlaze does not have a market capitalisation since it operates as a brand under Bright LifeCare Private Limited, which is not a publicly-traded company.