By Meghna Sharma Nivea is a German personal care brand, owned by Beiersdorf AG, a German multinational company based in Hamburg. The brand specialises in skin and body care products. Nivea’s product line-up include moisturisers, moisturising milk, sun protection lines, lotions, serums, cleansers, anti-aging creams, body washes, shaving creams, aftershaves, shampoos, sprays and toners. The brand claims to focus on quality, innovation, reliability and sustainability.
| Details | Info |
| Founded | 1911 |
| Founder | Beiersdorf AG |
| Headquarters | Hamburg, Germany |
| CEO | Vincent Warnery |
| Sector | Personal Care |
Company Profile
Beiersdorf AG, the parent company of Nivea, was founded in the year 1882 by Paul Carl Beiersdorf. The company focused on developing innovative skincare solutions. In the year 1890, pharmacist Oscar Troplowitz acquired Beiersdorf AG. Troplowitz worked with a chemist named Isaac Lifschutz to develop and patent a Lanolin-based emulsifier named Eucrit.
Nivea was officially launched as Nivea Creme in the year 1911. It was the world’s first stable moisturising cream, containing Eucrit, citric acid, glycerine and floral fragrances. By the 1920s, Nivea Creme had become popular across Europe and was identified with its iconic blue tin box packaging. In the year 1963, Nivea Milk was launched as the world’s first liquid cream.
Nivea expanded to men’s grooming products in the 1980s and launched its line of deodorants in the year 1991. The brand launched specialised products for anti-aging, sun protection and face care in the first decade of the 21st century.
Nivea is currently the number one skincare brand in the world. It accounts for around 70% of Beiersdorf AG’s sales. The brand has its own region-specific research and development laboratories in Asia and Latin America. Nivea’s latest products include Luminous630 Skin Glow Range, Derma Control Antiperspirant and Cellular Epigenetics Rejuvenating Serum.
Origin Country
Nivea has its origins in Germany and remains a German brand. It is present in over 200 countries worldwide. Europe is the brand’s strongest market, followed by Asia-Pacific and Americas.
Market Cap
Nivea does not have a market capitalisation because it is owned by Beiersdorf AG. Its value is embedded in the market cap of Beiersdorf AG. Market capitalisation of Beiersdorf AG, as of October 2025, is 23.19 billion Euros.