By Meghna Sharma Yonex Company Limited is a Japanese multinational corporation specialising in the design, manufacture and distribution of high-performance sports equipment and apparel. The brand is an established global sports brand, particularly in badminton where it is widely favoured by professional players. Yonex offers a diverse product line-up across sports segments, such as badminton, tennis, golf, running and more. These include badminton and tennis racquets, shuttlecocks, balls, golf clubs, shoes, apparel, strings and bags.
| Details | Info |
| Founded | 1946 |
| Founder | Minoru Yoneyama |
| Headquarters | Bunkyo-kyu, Tokyo, Japan |
| CEO | Tsutomu Yoneyama |
| Sector | Sports Equipment |
Company Profile
Yonex was founded in the year 1946 by Minoru Yoneyama as Yoneyama Seisakusho. It started operations by producing wooden floats for fishing nets, before shifting to wooden racquets in the year 1957. The company was renamed Yoneyama Company Limited and started exporting badminton racquets in the year 1961. It introduced aluminium badminton racquets in 1961, followed by aluminium tennis racquets in 1971.
The brand name Yonex was adopted in the year 1974. Subsequently, the company launched graphite-based badminton racquets in 1979, REX-Series of oversized tennis racquets in 1982, graphite-shafted golf clubs in 1984 and Isometric 500 racquets in 1992. Yonex expanded to footwear, apparel and accessories and also launched innovative technologies like Aero Frame and NanoAir for high-performance racquets in the 2000s.
Badminton contributes around 58-60% to the revenues earned by Yonex. Yonex operates multiple manufacturing facilities, primarily in Japan, with additional facilities in Taiwan and China. In addition, the company has a performance innovation centre for research and development in Japan.
Origin Country
Yonex originated in Japan and remains a Japanese brand. The company distributes its products across Asia-Pacific, Europe and Americas through subsidiaries and partnerships. Yonex has registered high growth particularly in China and North America in the recent years.
Market Cap
Yonex Company Limited is listed on the Tokyo Stock Exchange. As of October 2025, it has a market capitalisation of 366.84 billion Japanese Yen.