By Meghna Sharma Skullcandy Inc. is an American lifestyle audio brand which is operating as a wholly-owned subsidiary of Mill Road Capital since October 2016. It specialises in a wide range of audio devices and accessories, including wired and wireless earbuds and headphones, portable Bluetooth speakers, gaming headsets, power banks, wireless charging pads and adapters. The company lays great emphasis on innovative bass technology and immersive audio experience. Skullcandy mainly targets gamers and sports enthusiasts, apart from general consumers.
| Details | Info |
| Founded | 2003 |
| Founder | Rick Alden and Cris Williams |
| Headquarters | Park City, Utah, United States |
| CEO | Brian Garofalow |
| Sector | Audio |
Company Profile
Skullcandy was founded in January 2003 by Rick Alden and Cris Williams. Its first product was a headphone system equipped with in-built microphone and inline controls, named Skullcandy Portable Link, which was launched at the 2003 International Consumer Electronics Show in Las Vegas. The brand quickly gained traction especially among sports enthusiasts.
In the year 2005, Skullcandy launched foldable headphones, named Skullcandy Lowrider, which became hugely popular among the consumers. The company entered into retail partnerships with Apple Stores, Target and Best Buy in the year 2007. Skullcandy acquired Astro Gaming, a premium gaming headset brand, in the year 2011. In the year 2013, the company launched Crusher, a line of haptic bass driver headphones, followed by Astro A40 and A50 gaming headphones.
Skullcandy was acquired by Mill Road Capital in October 2016. It is currently the number one selling brand in true wireless earbuds and stereo headphones under $100. Skullcandy has a number of product lines like Jib, Hesh, Dime, Push, Indy and Mod. The company operates offices in USA, Tokyo, Canada and Mexico City. Skullcandy’s products are sold through its online platform, specialty stores, retailers and corporate programs.
Origin Country
Skullcandy originated in the United States of America and remains an American brand. Its products are sold in more than 70 countries worldwide. United States is the brand’s primary market, accounting for 70-75% of the total sales.
Market Cap
Skullcandy does not have a market capitalisation because it is a subsidiary of Mill Road Capital and not publicly listed. Mill Road Capital also does not have a market capitalisation since it is a private equity firm.