By Meghna Sharma ITEL Mobile is a Chinese consumer electronics company, headquartered in New Territories, Hong-Kong. It is a subsidiary of Transsion Holdings, a Chinese consumer electronics company which also owns other brands like Infinix and Tecno. ITEL specialises in feature-rich and durable devices in the budget and mid-range segment. Products offered by the brand include smartphones, feature or keyboard phones, smart televisions, tablets, sound bars and accessories like earbuds, power banks and smartwatches.
| Details | Info |
| Founded | 2007 |
| Founder | Transsion Holdings |
| Headquarters | New Territories, Hong-Kong |
| CEO | Lei Weiguo |
| Sector | Consumer Electronics |
Company Profile
ITEL Mobile was launched in the year 2008 by Transsion Holdings, a Chinese multinational consumer electronics company. It was launched as an ultra- affordable feature phone brand for the African market. ITEL quickly gained traction in Africa, particularly in Nigeria and Kenya. In the year 2011, ITEL became a distinct brand under Transsion Holdings, with a focus on budget feature phones and entry-level smartphones.
ITEL expanded to India, Bangladesh and other South/Southeast Asian countries in the 2013-16 period. By the year 2016, ITEL and other brands under Transsion Holdings had become the top mobile phone suppliers in Africa. In the year 2017, ITEL started offering budget smartphones with features like dual-sim and long battery life. It grew rapidly in India and had become the most popular mobile phone brand under Rs. 7000 in the country by 2023.
ITEL has diversified its product portfolio to smart televisions, accessories and home appliances. It has also introduced 5G budget smartphones and wearables. ITEL offers repairing services for its products through Transsion’s after-sales network, named Carlcare.
Origin Country
ITEL Mobile originated in China. While the brand is headquartered in Hong-Kong, its manufacturing base is in Shenzhen. ITEL is present in over 70 countries, with Africa being its largest market.
Market Cap
ITEL Mobile does not have a standalone market capitalisation since it is owned by Transsion Holdings. Market capitalisation of Transsion Holdings, as of October 2025, is 87.20 billion Chinese Yen.