Yes, OnePlus is a Chinese company. It is a Chinese consumer electronics manufacturer, headquartered in Shenzhen, Guangdong, China. OnePlus is a wholly-owned subsidiary of Oppo, a Chinese consumer electronics company, which was itself a part of the larger Chinese conglomerate, BBK Electronics, before the latter’s dissolution. The company mainly focuses on smartphones, with smartphone lineup divided into flagship, mid-range, and China-specific models. However, OnePlus has also expanded into smart televisions, tablets, audio accessories, and wearables.
| Details | Info |
| Founded | 2013 |
| Founder | Pete Lau and Carl Pei |
| Headquarters | Shenzhen, Guangdong, China |
| CEO | Pete Lau |
| Sector | Consumer electronics |
Company History
OnePlus was founded in December 2013 by Pete Lau and Carl Pei as a subsidiary of the Chinese consumer electronics giant, BBK Electronics. The reason behind founding OnePlus was to create a brand that delivered high-end smartphone specifications at lower prices. Debut smartphone of the brand was OnePlus One, launched in April 2024.
OnePlus launched OnePlus 2, featuring Snapdragon 810, fingerprint sensor, and USB C, in the year 2015. It was followed by OnePlus 3/3T in 2016, OnePlus 5/5T in 2017, and OnePlus 6/6T in 2018. In the 2017-19 period, OnePlus became one of the fastest-growing premium smartphone brands in India and Europe.
OnePlus expanded to smart televisions with the launch of OnePlus TV in India in 2019. It launched the Nord series of budget smartphones in the 2020-21 period. In the same period, OnePlus merged its R&D team with Oppo and unified the codebases of its OxygenOS and Oppo’s ColorOS.
OnePlus entered the foldable segment with the launch of OnePlus Open in 2023.
Current Status
OnePlus is among the top 5 premium smartphone brands globally, and is ranked one in the Indian premium smartphone market. It has a strong presence in Europe and growing in North America via partnerships with Amazon, T Mobile, and Best Buy.
OnePlus 15 is the highlight of the recent product launches of OnePlus. Launched in November 2025, OnePlus 15 features a massive 7,300 mAh with ultra-fast charging, Snapdragon 8 Elite Gen 5 processor, 6.8 inch 2K LTOP AMOLED display, and Hasselbald-tuned triple setup camera with AI-powered capabilities.
Future Outlook
OnePlus is expected to continue its focus on AI-driven features, ultra-fast charging, and competitive pricing. As per forecasts, OnePlus is likely to maintain its position among the top 5 premium smartphone brands globally, with India and Europe driving the sales growth.
Overall, OnePlus is expected to solidify its position as a value-driven premium Android leader. However, regulatory hurdles by the United States pose a challenge.
