No, Noise is not a Chinese company. It is an Indian consumer electronics brand headquartered in Gurugram, Haryana, India. Even though many Noise products are manufactured in China through partnerships with Chinese original design manufacturers, the company itself is Indian by ownership and overall operations. The company’s product portfolio includes smartwatches, wireless earbuds, total wireless stereo or TWS earbuds, Bluetooth neckband earphones and accessories like wireless chargers and cables. Noise specialises in affordable, feature-packed consumer electronics.
| Details | Info |
| Founded | 2014 |
| Founder | Gaurav Khatri and Amit Khatri |
| Headquarters | Gurugram, Haryana, India |
| CEO | Gaurav Khatri |
| Sector | Consumer electronics |
Company History
Noise was founded in the year 2014 by brothers Gaurav and Amit Khatri as an e-commerce focused tech accessories brand. It began operations by selling mobile phone cases and accessories online. Noise launched its first smartwatch and truly wireless stereo or TWS earbuds in the year 2016.
In the year 2018, Noise launched Shots series of truly wireless Bluetooth earbuds and NoiseFit app for Noise smartwatches. The company also diversified to other audio products like headphones and Bluetooth speakers. Noise grew rapidly in the wearable segment to become one of the top 5 wearable brands in India. In the same period, Noise launched affordable smartwatches like Noise ColorFit Pro Series.
Noise launched India’s first smart sunglasses, Noise i1, in the year 2022. It was followed by the launch of Luna Ring, India’s first smart ring with health tracking feature, in the year 2023. The company soon crossed 2000 crore rupees in revenue and became the second-largest wearable brand in India by shipment volume. In the year 2023, Bose Corporation, a global leader in audio systems, invested in Noise.
Current Status
Noise holds the number one position in the Indian smartwatch market, with around 25% market share. It is also among the top three wearable brands in the world by volume, competing with Apple and Samsung. The company is particularly dominant in the budget and mid-range smartwatch segments.
Noise has a strong presence in the e-commerce market. It is a best-selling brand on major platforms like Amazon and Flipkart. The company has entered multiple international markets like the Middle East, United Kingdom and European Union, even though 90% of its revenues come from India.
Future Outlook
Noise aims to evolve from a leader in the budget segment to a premium brand, driven by AI-driven innovation, aggressive global expansion and health-centric features. The company is targeting 20-30% of revenue from exports by the year 2027. Noise’s upcoming launches may include 5G-enabled smartwatches and AR glasses.
