By Meghna Sharma Honor Device Company Limited is a Chinese multinational consumer electronics company, owned by Shenzhen Zixin New Information Technology Limited. It was launched as a sub-brand of Huawei but was sold off as in independent entity in the year 2020. Honor specialises in a broad portfolio of smart devices, including smartphones, laptops, tablets, smart televisions, home devices and smart wearables like smartwatches, fitness trackers and wireless earbuds. The brand claims to provide affordable AI technology to the consumers.
| Details | Info |
| Founded | 2013 |
| Founder | Huawei Corporation |
| Headquarters | Shenzhen, Guangdong, China |
| CEO | Jian Li |
| Sector | Consumer electronics |
Company Profile
Honor was founded in the year 2013 as a sub-brand of Huawei. It was launched as a brand of affordable smartphones featuring competitive specifications, thereby enabling Huawei to compete in this segment. In the 2014-18 period, Honor gained traction in China and also expanded to Europe, India and Southeast Asia. Notable models launched during this period include Honor 6 and Honor View Series.
By the year 2018, Honor was among the top five smartphone brands in multiple regions. However, following trade restrictions imposed by the United States on Huawei, Honor was sold to Shenzhen Zixin New Information Technology Limited in November 2020. Honor’s first major release as an independent brand was Honor 50 Series, launched in 2021. The brand ventured into the premium segment with the launch of its foldable smartphone model, Magic 3, in the same year.
Honor is a leading global smartphone brand in the affordable premium foldable segment. It is the third largest high-end smartphone brand in China. Honor recently launched Magic 8 and Magic 8 Pro smartphone models featuring AI-enhanced UX, privacy tools and multi-device connectivity.
Origin Country
Honor has its origins in China. It operates as an independent brand under a Chinese multinational company. The brand is currently present in more than 100 countries worldwide, with a strong presence in Asia, North America and Europe.
Market Cap
Honor Device Company Limited is not a publicly-traded entity. Hence, it does not have a market capitalisation.