By Meghna Sharma Bira Beer or Bira 91 is an Indian craft beer brand, owned by B9 Beverages Private Limited. It was launched as a disruptor in India’s beer market, focusing on premium flavours, playful branding and diverse portfolio. Bira 91 is known for flavourful beers which are brewed using global techniques and local innovations. The brand offers a portfolio of over 20 beers, which come in drafts, 330ml/650ml bottles and 500ml cans.
| Details | Info |
| Founded | 2015 |
| Founder | Ankur Jain |
| Headquarters | New Delhi, India |
| CEO | Ankur Jain |
| Sector | Alcoholic Beverages |
Company Profile
Bira 91 was founded as a pioneer of craft beer in India by Ankur Jain in the year 2015. Jain initially imported craft beers to India from Europe and United States. In the year 2014, he took a loan from friends and family to establish Bira 91 beer brand. Bira 91 was eventually launched in February 2015 with two variants, Bira 91 White and Bira 91 Blonde.
Bira 91 beers were initially brewed in the Flanders region of Belgium. The brand targeted urban millennials through vibrant packaging, social media campaigns and playful branding. In the 2016-17 period, Bira 91 shifted production to India, launching newer varieties like Bira 91 Strong and Bira 91 Light. By the year 2017, annual production reached over 300,000 barrels.
Bira 91 beers are currently sold in over 500 Indian cities. Its distribution network covers stores, bars and restaurants. The brand currently operates four breweries in India. Core product line-up of Bira 91 include Blonde, White, Boom and IPA.
Origin Country
Bira 91 has its origins in India and remains an Indian brand of craft beer. Apart from India, Bira 91 beers are also sold in 18 countries. It is the first Indian craft beer brand in the United States.
Market Cap
Bira 91 is a brand owned by B9 Beverages Private Limited, hence it does not have a market capitalisation. B9 Beverages does not have a market capitalisation since it is not a publicly traded company.