By Meghna Sharma Micromax Informatics Limited is an Indian multinational consumer electronics and home appliances company, headquartered in Ludhiana, Punjab, India. It specialises in the design, manufacture and distribution of a wide range of consumer electronics and home appliances. These include mobile phones, laptops, monitors, LED televisions, tablets, home theatre systems, sound systems, washing machines and air conditioners. Micromax is the pioneer of affordable technology innovations in India.
| Details | Info |
| Founded | 2000 |
| Founder | Rahul Sharma |
| Headquarters | Ludhiana, Punjab, India |
| CEO | Rahul Sharma |
| Sector | Consumer Electronics, Home Appliances |
Company Profile
Micromax Informatics Limited was founded on 29th March 2000 by Rahul Sharma. It started as a software company specialising in embedded systems and fixed wireless terminals. The company entered the mobile phone market with feature phones in the year 2008. By the year 2010, Micromax had become one of the largest manufacturers of feature phones in India.
Micromax expanded to smartphones with the launch of Canvas series in the year 2011. The company introduced India’s first quad-core smartphone, named Canvas HD. By the year 2014, Micromax had become the tenth largest smartphone brand in the world. In the 2015-16 period, Micromax expanded to 4G smartphones under Canvas and Bolt series. The company also launched Windows phones, in collaboration with Microsoft.
Micromax currently operates mainly in the budget smartphone sector and also manufactures and distributes feature phones, LED televisions, laptops and home appliances. The company’s share in the Indian smartphone market is niche, down from over 19% in 2013. Micromax announced a new venture for solar panels in February 2025.
Origin Country
Micromax has its origins in India and remains an Indian brand. Its retail network in India comprises of more than 125,000 outlets in more than 560 districts covering both rural and urban regions across the country.
Market Cap
Micromax Informatics Limited is a public unlisted company. Thus, it does not have a conventional market capitalisation. However, the company’s estimated value is approximately INR 1050 crore.