Television (TV) industry in India 2026 is in a phase of steady demand but structural change. Televisions are no longer aspirational gadgets bought once a decade. They are now part of a connected home ecosystem, linked with streaming, gaming, smart assistants, and digital payments. At the same time, price sensitivity remains high, margins are thin, and competition is intense.
What defines the Indian TV industry in 2026 is replacement-led growth with premiumisation at the top and price pressure at the bottom. Unit sales are stable, but value growth is coming mainly from larger screens, smart TVs, and higher display technologies rather than from an increase in the number of households buying TVs for the first time.
This article explains the size of the TV industry in India in 2026, the drivers shaping demand, the challenges manufacturers face, and how the sector is expected to evolve over the coming years.
Quick Overview: TV Industry in India (2026)
| Aspect | Status |
| Total market size | ₹75,000–85,000 crore |
| Annual growth rate | ~6–8% |
| Annual unit sales | 18–20 million TVs |
| Smart TV penetration | ~85% of new sales |
| Average screen size | 43–50 inches |
| Major technologies | LED, QLED, OLED |
| Organised sector share | ~95% |
| Industry phase | Replacement-driven with premium shift |
TV Industry Industry Size and Structure (2026)
By 2026, India’s TV industry is estimated to be worth ₹75,000–85,000 crore, covering manufacturing, imports, assembly, distribution, and retail of televisions. India is one of the largest TV markets globally by volume, driven by its large population and high household penetration.
Most urban households already own at least one TV, and many own more than one. As a result, industry growth is no longer driven by first-time buyers but by replacement, upgrades, and secondary purchases.
The industry is highly organised and dominated by large domestic and multinational brands. Manufacturing is concentrated in India’s electronics clusters, with a mix of local assembly and imported components. While final assembly is largely domestic, panels and some high-end components are still imported.
TV Industry – Growth Drivers in 2026
1. Replacement and Upgrade Demand
Replacement demand is the single biggest driver in 2026. Consumers are upgrading older LED or non-smart TVs to newer smart models with better displays, faster processors, and integrated streaming apps.
Screen sizes are steadily increasing. Where 32-inch TVs once dominated, 43-inch, 50-inch, and even 55-inch models are becoming mainstream in urban households.
2. Smart TV as the Default Standard
In 2026, smart TVs are no longer a premium product—they are the default. More than 80–85% of TVs sold are smart TVs, even in entry-level price bands.
Built-in access to streaming platforms, app stores, voice assistants, and screen mirroring has made smart features a necessity rather than a differentiator.
3. Streaming and Content Consumption
The explosion of OTT platforms has reinforced the importance of large, high-quality screens at home. Many consumers prefer watching movies, sports, and series on TVs rather than mobile phones.
Live sports, regional content, and family viewing continue to anchor TV usage, even as digital content grows.
4. Affordability Through Financing and Discounts
Easy financing, no-cost EMIs, festival discounts, and online sales events have kept TVs affordable despite rising input costs. These mechanisms have helped sustain demand even in price-sensitive segments.
5. Growth of Gaming and Connected Homes
Gaming consoles, cloud gaming, and smart home integration are creating demand for higher refresh rates, better audio, and larger displays. While still niche, this trend supports premium TV sales.
Segment-wise Performance
a. Entry-Level and Mid-Range TVs
This segment accounts for the highest unit volumes. Price competition is intense, margins are thin, and brands rely on scale and cost control. Local and online-first brands are particularly active here.
b. Premium TVs (QLED, OLED, Large Screens)
Premium TVs contribute a smaller share of units but a growing share of value. Larger screen sizes, better display quality, and design aesthetics are driving demand among urban and higher-income consumers.
Brands such as Samsung India and LG India lead this segment through technology differentiation.
c. Ultra-Large TVs (65 inches and above)
Ultra-large TVs are no longer rare. While still niche, demand is rising in metros and premium housing projects. This segment benefits from falling panel costs and improved logistics.
Competitive Landscape
The Indian TV market is highly competitive, with frequent price wars and rapid model refresh cycles.
Global brands like Sony India, Samsung, and LG compete with strong Indian and Chinese-origin brands such as Xiaomi India and TCL India.
Online-first brands focus on aggressive pricing, while established brands rely on distribution depth, service networks, and brand trust.
TV Industry Key Challenges in 2026
1. Thin Margins and Price Competition
TVs are a highly competitive category with limited pricing power. Frequent discounting and online price comparison keep margins under constant pressure.
2. Import Dependence for Panels
Display panels account for a significant share of TV cost and are still largely imported. Currency fluctuations and global supply disruptions directly impact pricing and profitability.
3. Rapid Technology Cycles
Fast-changing technology increases R&D and inventory risks. Unsold stock can quickly become outdated, forcing brands to discount heavily.
4. After-Sales Service Expectations
Consumers expect fast installation, warranty support, and service, even at low price points. Managing service quality across geographies adds to operational costs.
5. E-waste and Sustainability
Growing replacement cycles are increasing electronic waste. Compliance with e-waste regulations and recycling obligations adds cost and complexity.
Structural Shifts Defining 2026
Several long-term changes are shaping the TV industry:
- Shift from first-time buyers to replacement buyers
- Smart TVs becoming standard across price bands
- Larger screen sizes becoming mainstream
- Online sales influencing pricing and launch cycles
- Premiumisation at the top, commoditisation at the bottom
The industry is maturing rather than expanding explosively.
Forecast: TV Industry Outlook (2026–2030)
Short-Term Outlook (2026–2027)
- Stable unit sales with moderate value growth
- Continued shift toward larger and smarter TVs
- Strong competition and pricing pressure
Medium-Term Outlook (By 2030)
By 2030, India’s TV industry could reach ₹1.1–1.2 trillion in value. Growth will be driven by:
- Larger average screen sizes
- Premium display technologies
- Deeper integration with streaming and smart homes
- Gradual localisation of component manufacturing
Unit growth will be limited, but value growth will continue.
Final Takeaway
In 2026, India’s TV industry is no longer about expanding reach—it is about upgrading experience. The market is mature, competitive, and technologically driven.
Brands that can balance pricing with quality, manage supply chains efficiently, and stay relevant in a fast-changing content ecosystem will continue to succeed in India’s evolving television market.
