Yes, Honor is a Chinese company. It is a Chinese consumer electronics company headquartered in Shenzhen, Guangdong, China. Honor was earlier a sub-brand of Huawei but is currently owned by Shenzhen Zhixin New Information Technology Co. Ltd. The company offers a wide range of smartphones, such as its flagship series Honor Magic, mid-range Honor 200/400 series and budget X series, alongside tablets, laptops, wireless earbuds, smartwatches, televisions and smart home devices. The company’s devices run on its own Android-derived operating system, MagicOS.
| Details | Info |
| Founded | 2013 |
| Founder | Huawei |
| Headquarters | Shenzhen, Guangdong, China |
| CEO | Jian Li |
| Sector | Consumer electronics |
Company History
Honor was launched as a sub-brand of Huawei Technologies in the year 2013. The purpose behind launching Honor was providing high-spec devices at lower prices than Huawei’s main line-up and compete with mid-range online smartphone brands in China and abroad. The debut smartphone launched by the brand was Honor 3.
In the 2014-15 period, Honor launched multiple smartphone models, such as Honor 6, Honor 6 Plus and Honor 7 series. It became one of the top online smartphone brands in China. Honor also expanded to Europe and India during this period. In the year 2016, Honor launched Honor Magic and Honor 8, featuring curved display and AI assistant.
Honor became an independent business under the ownership of Huawei in the 2017. By the year 2019, Honor’s global shipments had reached 70 million. In May 2019, the US government imposed a ban on Huawei and its subsidiary, Honor. Huawei sold the entire Honor business to Shenzhen Zhixin New Information Technology Co. Limited in November 2020 to protect the brand against US sanctions.
Honor released Honor V40 in January 2021, which was its first smartphone as an independent company.
Current Status
Honor is a leading global brand in the AI device ecosystem, including smartphones, tablets, wearables and smart home devices. The company operates in over 100 countries worldwide, with a strong presence in China and expanding presence in Asia and Europe. Honor holds around 13% share in the Chinese smartphone market, behind global giants like Apple and Oppo but leading in the foldables and AI segments.
Recent launches include Honor 500 Series, Honor Magic 8 Series, Honor Magic 7 Pro, Honor Magic V5 and Honor 400 Series.
Future Outlook
Honor aims to strengthen its position as a global leader in AI device ecosystem by investing around $10 billion in AI innovations over the next five years. The company is expected to increase its emphasis on innovative features like deepfake detection and multimodal intelligence.
Honor plans to hit 100 million annual shipments by the end of 2026, driven by its mid-range smartphone models and foldables.
