No, Asus is not a Chinese company. It is a Taiwanese multinational manufacturer of computers, phone hardware and electronics. The company is based in Taipei, Taiwan. Asus’ main product lines include desktop PCs, laptops, gaming hardware, motherboards, graphic cards, monitors, smartphones, tablets, networking equipment like Wi-Fi routers, optical storage, projectors, servers, workstations and wearables. The company markets and sells its products under various brand names like Asus, Zenfone, Zenbook, Vivobook, ProArt, ROG and TUF Gaming.
| Details | Info |
| Founded | 1989 |
| Founder | Ted Hsu, M.T. Liao, T.H. Tung, Wayne Tsiah and Luca D.M. |
| Headquarters | Taipei, Taiwan |
| CEO | S.Y Hsu and Samson Hu |
| Sector | Computer hardware, Electronics, Networking hardware |
Company History
Asus was founded on 2nd April 1989 by four ex-Acer engineers. It started as a motherboard manufacturer, launching its first product, a 486 motherboard, in the year 1989. However, it was an improvement over Intel’s 486 motherboard. The company soon started manufacturing motherboards under its own brand name. By the 1990s, Asus had become one of the world’s top motherboard manufacturers.
Asus expanded to graphic cards and optical drives in the late 1990s. In the year 2003, the company launched its first Asus-branded notebooks. Asus entered the LCD television market with the launch of TLW32001 model in the year 2005. In the year 2006, Asus launched Republic of Gamers sub-brand, a line of high-end gaming hardware line.
Asus launched Zenbook, a line of ultra-thin laptops, in the year 2011. The company entered the smartphone market in the year 2014 with the launch of Zenfone series.
Current Status
Asus is the fifth-largest personal computer brand in the world by unit sales. It remains a top producer of high-end motherboards, with an estimated 40-50% market share in the premium segment. The company also dominates the gaming laptop segment, with its Republic of Gamers brand holding the number one position.
Recent product launches include Zenbook A14, Zenbook Duo with dual 14-inch OLED screens, high-performance gaming laptops like 2025 ROP Strix SCAR 16/18 and Zephyrus G14/G16 ultrathin, Flow Z13 2-in-1 tablet and ROG NUC 15 Mini PC.
Asus operates manufacturing facilities across China, Taiwan and Czech Republic. The company continues to operate as both an original equipment manufacturer and branded consumer electronics producer.
Future Outlook
Asus is expected to sustain double digit growth through 2026, fuelled by gaming hardware, AI PCs and server solutions. The company’s AI-integrated products are expected to capture 30% of its laptop revenues by the year 2026. Asus plans to leverage NVIDIA RTX 50-series GPUs in its upcoming ROG lines.
